How To Foster Inauthenticity

Nobody is shocked to learn that everybody’s Instagram is a lie. Even the most laissez-faire point-and-shoot photographer is constructing an aesthetic and a narrative with the pictures she chooses to post. The subject matter, the geotags, even the filters you tend to use are all in the service of a particular self-presentation – after all, if you didn’t have something to prove, you’d just save your photos privately instead of dressing them up and propping them in front of an audience. There’s nothing wrong with this, any more than there’s something wrong with dressing or behaving in a way that supports your preferred image. But it’s fundamentally inauthentic. More on this from Jess Zimmerman at The Guardian.